Analys av primära och sekundära ekonomiska effekter och värden av modeaktiviteter i Stockholm 2013-2014
The reoccurring Stockholm fashion weeks in February and August shows the latest fashion on the catwalk, discussed at seminars and done up big business. The turnover of the fashion weeks and events are nearly 130 million in the form of consumption and investment in the region. The marketing value of media attention amounts to an advertising value of over 90 million to the region annually. The activities contribute to business amounting to billions. These are some of the findings of a report commissioned by the industry through the Association of Swedish Fashion Brands, Swedish Fashion Council, Stockholm Fashion Center and the Association of Agents supported by Stockholm Business Region Development. The survey was conducted by communications agency Cloudberry and is an analysis and evaluation of the fashion industry’s activities in Stockholm. It is the first study of its kind and complements previous analyzes of the fashion industry at the national level. The background is the special status that Stockholm has to Sweden as fashion country. It is in Stockholm that many of the major companies in the industry have their headquarters, and this is the most important fashion activities are implemented, concentrated over a number of weeks per year. The report is written in Swedish, but a summary in English is available.